Werewolves and wendigos, poltergeists and vampires, angry elves and vengeful spirits. And yet, no matter how wary and jaded we have become, as individuals or as a society, a part of us remains vulnerable to them. They're spoken of in stories and superstitions, relics of an unenlightened age, old wives' tales, passed down through generations. They live in shadows - deep in the forest, late in the night, in the dark recesses of our mind. To access it, sign up for your free Hootsuite trial here.A fascinating guide to the monsters that are part of our collective psyche, from the host of the hit podcast Lore. However, to increase security for our users, we’ve moved the Ow.ly link shortener into the Hootsuite dashboard. Previously, Ow.ly was available to everyone. Why do I need a Hootsuite account to use Ow.ly? Create a vanity URL in Hootsuite by navigating to Account & Settings and then selecting Vanity URLs. Yes, you can create custom links with Ow.ly as long as you have a Team plan or above. Plus, vanity URLs can help boost brand awareness and keep your business top-of-mind. Long links look spammy and untrustworthy, so people are less likely to click on them. For example, Ow.ly is the perfect Twitter URL shortener because it leaves more of those 280 characters for your actual message. Short links are useful if you’re working with a limited character count and don’t want to waste precious caption space on a never-ending URL. Shortening lengthy URLs with a tool like the Ow.ly link shortener can help you create neater links and measure how many clicks they get. Lots! Hootsuite is the most popular social media management platform on earth and lets you manage all your social accounts in one place, schedule messages in advance, track important conversations, and, of course, use the Ow.ly link shortener. Are there any other benefits to using Hootsuite? The Hootsuite dashboard is designed to be user-friendly, so shortening links and tracking clicks is a cinch. When you add a link into the content box of Composer, Hootsuite will automatically give you the option to shorten with Ow.ly and add tracking parameters. Ow.ly is found in the Hootsuite Composer. We’ve put together a guide to all the best URL shorteners to help you decide which one is best for you. We’re partial to Ow.ly, of course, but there are plenty of top-notch link shorteners out there.

Each link can be customized with tracking parameters to monitor success using analytics tools. It allows you to shorten links for free as you compose and plan posts in the dashboard. Ow.ly is Hootsuite’s very own URL shortener.

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